Why

The transformation towards a sustainable and future-proof society requires more than policies and technologies. Today, people feel overwhelmed, disillusioned, and disempowered by the complexity and negativity surrounding climate discourse. It needs new values, new narratives, and active participation.

How

Envisioning desirable, personal and detailed futures can strengthen people’s sense of self-efficacy in the face of the climate crisis. Today, the ability to make such futures tangible and relatable often lies in the hands of designers, because they possess the tools and methods to craft and communicate detailed visions of what could be.

What

"imagine this” is a conceptual user experience that supports non-designers in exploring their own desirable futures. The tool combines working with a variety of artefacts, design-futuring methods and intelligent tools to let people create relatable, tangible, and hopeful images of a sustainable life, rooted in their personal context and values.